Designing a cookie package with pastel colors and an illustrated abstract figure can have several benefits. Pastel colors are soft and gentle, which can create a calming and inviting mood for customers. They can also be associated with sweetness and delicacy, which are attributes often associated with cookies. Using an illustrated abstract figure can add personality and character to the packaging design, making it more memorable and engaging for customers. This can help create an emotional connection between the customer and the product, which can be particularly effective for building brand loyalty. Choosing a design that is suitable for all audiences and not too luxurious can also be a strategic decision. A design that is too fancy or high-end may be perceived as exclusive or expensive, which may not be appropriate for a cookie product that is often seen as a casual and affordable snack. A more accessible design that appeals to a broader audience can help increase the product's appeal and drive sales. Additionally, a design that is suitable for all audiences can help make the product feel more inclusive and welcoming, which can create a positive image for the brand.