we chose to design the packaging for a series of flavored popcorn with an illustrated central figure of popcorn and striking colors for a few reasons. Firstly, the central figure of popcorn is a playful and eye-catching design element that creates an instant association with the product. By featuring an illustrated central figure of popcorn, we are highlighting the key ingredient of the product and making it easy for customers to recognize and identify the brand. Additionally, the use of striking colors on the packaging creates a sense of energy, movement, and excitement that perfectly matches the product's unique selling proposition - a fun and flavorful snack that is perfect for people who love to have a good time. The use of bold and bright colors also helps to create a sense of variety and differentiation between different flavors and products in the range. Finally, the illustrated central figure of popcorn and striking colors are a great way to communicate the unique flavor profiles of each product in a fun and memorable way. By featuring different colors and designs on each product, we are creating a sense of variety and excitement that encourages customers to try out different flavors and products in the range. Together, the illustrated central figure of popcorn and striking colors create a packaging design that is both playful and visually appealing, effectively communicating the product's unique selling proposition and encouraging customers to engage with the brand.