We chose to combine happy pastel colors in the design of the packaging because these colors evoke a sense of joy, playfulness, and positivity. These colors are perfect for a product that promises to bring a touch of luxury and indulgence to people's everyday lives. In addition to the pastel color scheme, we designed each package with a happy illustrated character because it adds a touch of whimsy and fun to the packaging. The illustrated characters are also a great way to communicate the unique selling proposition of the product - natural and healthy spreads made from a mixture of nuts - in a lighthearted and memorable way. By featuring an illustrated character on each package, we are also creating a sense of consistency and familiarity across the product range, making it easier for customers to recognize and identify the brand in a crowded marketplace. Together, the pastel color scheme and illustrated characters create a packaging design that is both visually appealing and effective in communicating the brand values - luxury, naturalness, and positivity.