I designed the branding for an ice cream shop in the United States, inspired by the atmosphere of a vintage factory passed down through generations. The goal was to convey a sense of tradition and family heritage alongside uniqueness and professionalism. During the branding process, I selected soft and deep colors such as beige, brown, and pastel tones to evoke warmth and romance, perfectly complementing the shop’s vintage style.
The illustrations, which I created exclusively for this project, feature elements that highlight the experience of making ice cream in a classic factory, with attention to details that tell a unique and authentic story. The inspiration for both the illustrations and the overall branding came from old factories, vintage ice cream imagery, and traditional illustration techniques, giving the brand a distinctive, inviting, and captivating look.