As the branding expert for this new nuts store, I made a deliberate decision to use the color green in the branding because it is often associated with health, wellness, and nature. This aligns with the store’s focus on offering healthier snack options to customers. Additionally, by using images of the products themselves in the branding, we are able to showcase the high quality and natural ingredients used in our products. This not only highlights the health benefits of our nuts but also helps to build trust with customers who want to know exactly what they are consuming. Overall, the combination of the color green and images of the products themselves help to communicate the store’s commitment to healthy living and high-quality, natural ingredients. This branding strategy aims to appeal to customers who prioritize their health and well-being and are looking for tasty, yet healthy snack options.